Invite Visitors to Take the Next Step
Encourage site visitors to reach out, whether it’s for a consultation, discovery call, or first session. The CTA should feel like a natural extension of the support you’ve described throughout the page.
Use this space to introduce your practice with warmth and clarity. A strong title should speak directly to your ideal client and capture the heart of what you offer.
Your “About” section gives potential clients a deeper sense of your practice’s values and personality. This is often the most visited section on a therapist’s site, and it’s where you can start to build connection and trust.
Real-world content here might describe your mission, highlight the types of clients you work with, or explain your commitment to culturally responsive care. Keep it client-centered and warm in tone.
A short description of a core service you offer. This could be anything from individual therapy to parenting support. Aim to show how it helps your client move from struggle to growth.
A short description of a core service you offer. This could be anything from individual therapy to parenting support. Aim to show how it helps your client move from struggle to growth.
A short description of a core service you offer. This could be anything from individual therapy to parenting support. Aim to show how it helps your client move from struggle to growth.
Use this section to explain how you work with clients. Many therapists use this space to talk about their style—whether it’s collaborative, directive, trauma-informed, or strengths-based. You can also mention any modalities you use (e.g., CBT, EMDR, somatic therapy) and why they matter.
This helps prospective clients feel informed, safe, and aligned with your process before reaching out. Make it more about the experience for the client than just your credentials.
This is where you might include a short, personal introduction. A welcome message from the therapist helps visitors feel seen and supported. You can reflect on why you do this work, what clients can expect when they meet with you, and how you help them navigate challenges.
Keep the tone warm and conversational. A simple message of understanding and encouragement goes a long way.